via Joshua B. Valenzuela
Making this season more thrilling than ever, Sony Music Philippines officially announced its partnership with the Mobile Legends: Bang Bang (MLBB) Professional League (MPL) beginning Season 16.
Sony Music Philippines emphasized that the collaboration is more than a partnership, hence, it’s about sharing a common vision with MPL and a celebration of Filipino artists and gamers who continue to bring pride to the country through their respective crafts.
"This partnership goes beyond providing exposure. It's a celebration of youth culture, where music and esports come together to inspire creativity, connection, and self-expression," stated Ms. Roslyn Pineda, Sony Music Philippines General Manager.
Meanwhile, MPL Philippines expressed its gratitude to the fans for 16 seasons of unwavering support which continues to fuel their mission of elevating the league year after year, showcasing talent both inside and beyond the Land of Dawn.
"Partnering with Sony Music Philippines, a global leader in entertainment, allows us to take that mission to a whole new level,” shared Ms. Lee Viloria, Moonton Games Philippines Esports Head of Business Development and Partnerships.
With two industry giants joining forces, fans can expect an exciting season filled with music as Sony Music Philippines partakes in the playoffs with music theme collaborations and live performances.
“It marks a major step forward in integrated entertainment and sets a precedent for future collaborations between esports and entertainment sectors," added Ms. Viloria.
Performers lined up for the MPL Arena include Arkin Magadia also known as Barq on October 22, followed by Filipino rap collective UNXPCTD the next day, October 23.
Popular Filipino rock band Nobita and singer-songwriter and music producer Ace Banzuela will also hit the stage of the MPL Arena during the MPL Festival Superfan City and the Grand Finals of the season.
